Why Social Media Won't Grow Your Business in 2016
For many creative designers and small businesses, social media allows you to dip your toes in and conduct business online. As you begin growing, you might have noticed that communicating with potential buyers is becoming relentless and way too time consuming compared to the actual number of sales produced and overall profits achieved.
Is it becoming far too time consuming that you can’t seem to take your business to the next level?
While it’s true that Facebook, twitter, etc are the largest networks of their kind in the world and growing at an amazing rate – in its name they both form a social network - but can both be used as standalone business channels to grow your business in 2017? The quick answer is ‘NO’.
Oh gosh, I can hear your moan. Yes, they are a part of your marketing mix, but you can't rely on them being your ONLY marketing channels. Don’t worry, we can help with the rest.
By joining forces with The Early Boutique, we can look after everything for you from marketing, online ecommerce security, ecommerce store set up, sales, order processing, payment processing to getting paid directly into your bank or Paypal account.
The social networks are great for touching base with your long lost school friends, posting your family pictures or participating in one of the many groups on a personal level, but therein lies the problem with Facebook.
It’s entirely too personal. You can create a profile on Facebook and post only your professional information. You can create a group for your business and a fan club for your products. I’m not saying there isn’t a place for social media in your marketing plan. What you can’t really do is effectively control where it goes from there.
Twitter is the same. For those of you spending hours visiting networking hours on Twitter, only to result in a single order, we understand how frustrating this can be.
But is it enough to you?
Yes, for some it has enabled them to succeed very quickly. However, for many the stats just don’t add up. For example, with over 6,000 likes on our page, a typical post would only be seen by fifty to several hundred people.
To reiterate, only 1% to 5% of the people that liked our page saw our posts. If we were justifying our expense as analogous to building a database of emails, then it was a database that only allowed you to access a tiny, randomly selected, subset each time it was used.
The biggest draw back is the limitations (Yes, even the most powerful websites in the world has limitations) with any of the social media sites rather than having your own online shop front and payment system. With your website, sure you need to optimize the pages, but you can create a great user experience throughout that you completely control.
Recently when talking to our current sellers and designers, we have been told that they really appreciated that Facebook & Twitter has given them the confidence to getting started, build up a following, turn their ideas into a reality and make monthly, if not weekly sales. However, setting up their store with The Early Years Boutique has enabled them to boost their business and increase sales, while leaving time more family time and more creative time.
So, what is the bottomline? Are you ready to grow your business within minutes?
Imagine creating your own online shop with great ecommerce design that turns visitors into buyers? Can you picture your professional photography, clean navigation, visual hierarchy, secure payments and someone looking after the marketing allowing you to focus on the creative process.
So moving forward….
As it’s near the end of 2016, it is a great time to set business goals for the New Year to grow your sales and profits. A time to take stock of where you are, what you achieved, what worked, what didn’t and what were you biggest challenges? For many of our sellers, TIME is their biggest challenge or block in their business to grow sales and earn more.
And like most things, there are no hard-and-fast rules. I encourage you to do some explorations of how designers and sellers similar to yours have approached their online sales platform vs social media. What seems to be working well? If a brand has a great Facebook presence, why is that? How do they leverage their ecommerce website via social media? A little exploration will go a long way to preventing costly mistakes and most importantly your time.
Take the step today and join www.teyboutique.com to grow your passion and profits in 2017
Do you have a unique, designer or personalised product to sell?
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