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The Early Years Boutique & Dragons' Den

Hello my lovely, thanks for stopping by the blog.  I'm Emma Smyth, Founder & Creative Director of The Early Years Boutique Online Marketplace (www.teyboutique.com).  Back in 2014, I filled out the online application and got the ball well & truly rolling for Dragons' Den, Ireland.


Dragons' Den was an amazing and terrifying experience.  After progressing through the different levels and interviews with the production company, Shinawil, I finally got the call, to appear before the Dragons in the Den, literally days before filming began in Dublin, in February 2014.


I received very positive support from 2 of the dragons in particular.  Peter Casey, founder of Claddagh Resources, a global recruitment agency, based in the US, recommended tailored business mentoring & coaching.  As a result, I signed up to an intense & bespoke 12 month business coaching course designed specifically for The Early Years Boutique.


Peter Casey, at the time noted "hats off to you for what you have achieved so far".   


Eamonn Quinn, former Marketing Director and Deputy Chairman of the Irish supermarket chain 'Superquinn' was also very interested in our niche platform and the booming baby market that existed in Ireland and the UK of nearly 1,000,000 baby births each year.




Unfortunately, our platform wasn't investment ready back in 2014 & our strategy wasn't on point.

Sadly, I returned home without the investment. 


The question is, will we need a dragon in the future? 

We are now VAT registered, having successfully turned over more than £80K in our last 2 accounting years.  We will double our turnover in 2020 & progress to £250K in 2021 and £500K by the end of 2023.  While still maintaining 100% equity stake in the business.

I never say never though and who knows, we might pay the British Dragons a visit in the future.

Watch this space!